Global marketers such as PepsiCo have embraced technology that enables them to form better relationships and communicate with customers. One of the benefits of e-marketing that PepsiCo enjoys is that
A) marketers and customers can share information.
B) e-marketing generates more revenue for the firm.
C) e-marketing is simple and easy to use.
D) e-marketing can be implemented without using advertising agencies.

Question

Quizplus · Accepted Answer

PepsiCo benefits from e-marketing because it allows for more efficient and effective communication between marketers and customers. With information sharing, PepsiCo can better understand its target audience and tailor its marketing efforts accordingly. While e-marketing may generate more revenue for the firm, this is not the main benefit that is mentioned in the question. The simplicity or ease of use of e-marketing is also not mentioned as a benefit, and while e-marketing can be implemented without using advertising agencies, this is not specifically mentioned in the question.

Global Marketers Such as PepsiCo Have Embraced Technology That Enables