
Scenario 10.2 Use the following to answer the questions.
Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and nonprofit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium.
Refer to Scenario 10.2. Which of the media below would be best for the American Red Cross to use in developing relationships with blood donors, and in soliciting funds for storm-ravaged communities as a result of floods and fires?
A) Google
B) TV
C) YouTube
D) Facebook
E) Twitter
Correct Answer:
Verified
Q66: Of the online user segments in the
Q67: _ relates to perceptions of value and
Q68: Scenario 10.1 Use the following to answer
Q69: Scenario 10.1 Use the following to answer
Q70: Scenario 10.1 Use the following to answer
Q72: KFC has restaurants in Mexico where Inactives
Q73: Scenario 10.1 Use the following to answer
Q74: _ includes any attempt to intentionally conduct
Q75: Ralph Lauren has retail stores in China
Q76: Pizza Hut has restaurants in India where
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents