What is the main problem with using a market test as a forecasting tool?
A) Difficult to interpret
B) Expensive
C) Inaccurate
D) Unacceptable to consumers
E) Overused

Question

Quizplus · Accepted Answer

Market tests can be expensive because they involve creating and marketing a product on a smaller scale before a full-scale launch, which requires significant investment in production, distribution, and promotion.

What Is the Main Problem with Using a Market Test