Which of the following is the biggest drawback to using psychographic variables?
A) They are very costly to collect.
B) They are difficult to measure.
C) They give poor information about consumer needs.
D) They do not reflect socioeconomic characteristics of consumers.
E) The resulting segments are difficult to be reached.

Question

Quizplus · Accepted Answer

Psychographic variables are difficult to measure as they are based on attitudes, values, and lifestyles which are subjective and not easily quantifiable. This makes it challenging to collect reliable data and make valid inferences about consumer behavior based on psychographic variables.

Which of the Following Is the Biggest Drawback to Using