Many marketers are concerned about the number of potential customers within a certain area of land because of the different requirements to serve dissimilar areas. What is this segmentation variable called?
A) Micromarketing
B) Population
C) Market density
D) MSA
E) PMSA

Question

Quizplus · Accepted Answer

Market density is the segmentation variable that is concerned with the number of potential customers within a certain area of land. Marketers use this variable to determine the level of competition and the potential demand for their products or services in a specific geographic area. Micromarketing refers to tailoring marketing efforts to specific individuals or small groups. Population, MSA (Metropolitan Statistical Area), and PMSA (Primary Metropolitan Statistical Area) are broader geographic categories used by the US Census Bureau.

Many Marketers Are Concerned About the Number of Potential Customers