Why would a company use the undifferentiated strategy?
A) The needs of individual consumers are dissimilar, and distinctive marketing mixes are required to satisfy them.
B) The undifferentiated strategy is the one strategy that provides maximum satisfaction to the whole market.
C) The needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix.
D) The undifferentiated strategy is expensive to implement but tends to produce the most sales.
E) When a market is made up of individuals or organizations with diverse need for products in a specific product class, you would use an undifferentiated strategy.

Question

Quizplus · Accepted Answer

The undifferentiated strategy would be used when the needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix. This allows for cost savings in marketing efforts and the ability to capture a larger market share by appealing to the mass market. Option B is incorrect as the undifferentiated strategy may not necessarily provide maximum satisfaction to the whole market. Option A, D, and E are all incorrect as they describe situations where the differentiated strategy may be more appropriate.

Why Would a Company Use the Undifferentiated Strategy