Which of the following is not a characteristic of a consumer market?
A) It consists of purchasers who intend to consume or benefit from the purchased products
B) They do not buy products for the main purpose of making a profit
C) They are sometimes referred to as B2C markets
D) Their purchasing decisions are always made by only one individual
E) They may buy the product, but not use it themselves

Question

Quizplus · Accepted Answer

The statement "Their purchasing decisions are always made by only one individual" is not a characteristic of a consumer market. Consumer markets can have purchasing decisions made by multiple individuals, such as a family or household.

Which of the Following Is Not a Characteristic of a Consumer