Darren uses Microsoft Excel to determine how much the responses to his survey about household decision making for toilet paper vary. Darren is in the ____ step of the marketing research process.
A) interpreting research findings
B) reporting research findings
C) collecting data
D) designing the research project
E) developing a hypothesis

Question

Quizplus · Accepted Answer

Darren is in the interpreting research findings step because he is analyzing the data collected from his survey to understand the variation in responses, which is part of interpreting the findings of the research.

Darren Uses Microsoft Excel to Determine How Much the Responses