When Pepsi Max implemented a telephone survey to determine the effectiveness of a recent advertising campaign, one of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?
A) Open-ended
B) Dichotomous
C) Multiple-choice
D) Imperative
E) Declarative

Question

Quizplus · Accepted Answer

The question "Have you ever heard of a cola with twice the caffeine of regular colas?" is an example of a dichotomous question because it prompts a yes or no answer, fitting the definition of a question that divides respondents into two distinct groups based on their response.

When Pepsi Max Implemented a Telephone Survey to Determine the Effectiveness