
Primary data are best described as the
A) first batch of data collected for a specific study.
B) data that are necessary for a correct decision.
C) data that are observed, recorded, or collected directly from subjects.
D) data that are compiled for some purpose other than the study in question.
E) data that are collected inside and outside the organization for some purpose other than the current investigation.
Correct Answer:
Verified
Q28: Research that is conducted to clarify the
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Q30: Students from a marketing research class are
Q31: Designing research procedures that produce reliable marketing
Q32: Data that are observed or collected directly
Q34: A study that is valid and reliable
A)
Q35: A valid study
A) portrays the population being
Q36: Secondary data cannot be obtained from
A) trade
Q37: Research that allows marketers to make causal
Q38: Saks Fifth Avenue wants to learn about
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