Research designed to verify insights through an objective procedure to help marketers make decisions is called
A) primary.
B) secondary.
C) exploratory.
D) conclusive.
E) hypothetical.

Question

Quizplus · Accepted Answer

Conclusive research is designed to provide objective data to help marketers make decisions, meaning it verifies insights and leads to a definitive conclusion. Primary research is conducted for the first time, while secondary research examines existing data. Exploratory research is used when little is known about a topic, and hypothetical research uses assumptions to explore different scenarios.

Research Designed to Verify Insights Through an Objective Procedure to Help