SiriusXM Radio is concerned about how the increasing use of smartphones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. SiriusXM's process is called
A) environmental scanning.
B) target marketing.
C) surveying.
D) environmental analysis.
E) dynamic responsiveness.

Question

Quizplus · Accepted Answer

SiriusXM is conducting an environmental scanning process which involves gathering information about the external environment and analyzing it to identify potential opportunities and threats. The company is specifically interested in the changing trends in music access and delivery, which is an important aspect of the external environment. Environmental scanning allows companies to stay up-to-date with the latest trends and adapt to changes in the market.

SiriusXM Radio Is Concerned About How the Increasing Use of Smartphones