Long-term relationships with profitable customers is the key objective of
A) personal selling.
B) customer relationship management.
C) production-oriented firms.
D) e-marketing.
E) distribution channels.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) aims to create and maintain long-term relationships with profitable customers through various strategies such as personalized communication, tailored offerings, after-sales support, and loyalty programs. CRM helps businesses to enhance customer satisfaction, retention, and loyalty, and ultimately drive profitability and growth. Personal selling, production-oriented firms, e-marketing, and distribution channels may also contribute to customer retention, but they do not provide a holistic and integrated approach to managing customer relationships as CRM does.

Long-Term Relationships with Profitable Customers Is the Key Objective of