Which of the following statements best defines customer satisfaction?
A) It refers to a five-step process for creating contingency or backup plans to better serve customers when problems arise or things do not go as expected.
B) It refers to any formula used to calculate the cost of acquiring a new customer or replacing a current one.
C) It refers to a term that is used to describe how well an organization is doing in providing products and services that meet or exceed a customer's needs and expectations.
D) It refers to the process of a customer switching between products or companies, often simply to get a better price, contract, rebate, or warranty.

Question

Quizplus · Accepted Answer

Customer satisfaction is defined as how well an organization's products or services meet or exceed the expectations of its customers.

Which of the Following Statements Best Defines Customer Satisfaction