Nestor is reviewing data for his research lab and is in the process of going down the spreadsheet column and changing responses. He is changing 5s to 1s and 1s to 5s. He is going through the process of:
A) item differentiation.
B) item variability.
C) reverse-coding.
D) dummy coding.

Question

Quizplus · Accepted Answer

Nestor is engaging in reverse-coding, a process where the response options for items on a survey or questionnaire are reversed to ensure that the scale measures the same attitude or trait in the opposite direction. This helps in analyzing data more effectively, especially in psychological tests or attitude surveys.

Nestor Is Reviewing Data for His Research Lab and Is