In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as ________, have low resources and live in the moment. Although they would like to improve their lives, they have difficulty doing so.
A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors

Question

Quizplus · Accepted Answer

Strivers are motivated by achievement but have fewer resources, and they often struggle to improve their lives despite their aspirations.

In the VALS Framework, Consumers Motivated by Achievement Look for Products