Figure 7-4: Question 5
-Consider Figure 7-4: Question 5, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 5 illustrates which type of question format?
A) dichotomous
B) open-ended
C) Likert scale
D) semantic differential scale
E) attitudinal

Question

Figure 7-4: Question 5
-Consider Figure 7-4: Question 5, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 5 illustrates which type of question format?
A) dichotomous 
B) open-ended 
C) Likert scale 
D) semantic differential scale 
E) attitudinal

Quizplus · Accepted Answer

A semantic differential scale is a type of question format that measures the connotative meaning of objects, events, and concepts, typically using a scale between two bipolar adjectives.