Product positioning is
A) an outdated concept that assigns product value by association with social class.
B) the place a product offering occupies in consumers' minds on important attributes.
C) the competitive advantage of one product over another.
D) changing the place a product occupies in a consumer's mind relative to competitive products.
E) a market-product grid with products in appropriate places used to identify potential untapped markets.

Question

Quizplus · Accepted Answer

Product positioning refers to the place a product occupies in the minds of consumers based on important attributes, distinguishing it from competitors.

Product Positioning Is