The primary focus of Zappos' initial market segmentation strategy was to sell
A) shoes and other products to people who will buy them online and like to use mobile technology.
B) a wide selection of leather shoes and boots to high-end retailers.
C) all types of shoes, accessories, and clothing to department and fashion discount stores for reasonable prices.
D) Spanish novelties and accessories to organizations that typically resell them.
E) shoes in its own retail stores to those who prefer face-to-face interaction.
Correct Answer:
Verified
Q4: According to Tony Hsieh, CEO of Zappos,
Q4: Tony Hsieh's most important contribution at Zappos
Q5: In marketing, each _ consists of people
Q6: Market segmentation involves aggregating prospective buyers into
Q8: Product differentiation refers to
A)a good,service,or idea consisting
Q9: A marketing strategy that involves a firm
Q10: Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste,
Q11: Tony Hsieh, CEO of Zappos, offers up
Q13: Market segments are
A) the relatively heterogeneous groups
Q15: Apple's iPhone X has a feature known
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