Yahoo! allows its users to create a web page by picking the content (stock quotes, weather conditions, local TV schedules) they want to have displayed. This consumer-initiated practice is an example of
A) permission marketing.
B) personalization.
C) transactional websites.
D) collaborative filtering.
E) customerization.

Question

Quizplus · Accepted Answer

Personalization refers to the process of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. In this case, Yahoo! allows users to customize their web page by selecting the content they want, which is a form of personalization.

Yahoo! Allows Its Users to Create a Web Page by Picking