A company can determine the value of its CRM program by calculating its
A)dollar fill rate.
B)lifetime value ratio.
C)customer equity ratio.
D)customer focus ratio.
E)share of customer ratio.

Question

Quizplus · Accepted Answer

The customer equity ratio is a measure that helps a company determine the value of its Customer Relationship Management (CRM) program by assessing the value of the customer relationships it has built and maintained. This ratio considers the long-term revenue potential of customers, factoring in customer loyalty, retention rates, and the profitability of maintaining these relationships, making it a relevant metric for evaluating the success of CRM efforts.

A Company Can Determine the Value of Its CRM Program