What two elements are combined on the BCG matrix to produce its four unique product categories?
A)market growth and relative market share
B)market size and product demand
C)market growth and number of competitors
D)supply and demand
E)relative market share and number of competitors

Question

Quizplus · Accepted Answer

The BCG matrix combines market growth and relative market share to categorize products into four groups: Stars, Question Marks, Cash Cows, and Dogs. This helps companies decide how to allocate resources among their different products or business units.

What Two Elements Are Combined on the BCG Matrix to Produce