Compare the following to determine the best example of a high-involvement product purchase.
A)a new party dress
B)a bestselling novel
C)a pair of running shoes
D)a new car
E)a cellular phone

Question

Quizplus · Accepted Answer

A new car is typically considered a high-involvement product purchase because it involves a significant amount of money, requires extensive research, and has a considerable impact on the buyer's life.

Compare the Following to Determine the Best Example of a High-Involvement