The new product characteristic that refers to how well a new product fits into potential customers' needs, values, product knowledge, and past behaviors is
A)complexity.
B)competitive advantage.
C)observability.
D)trialability.
E)compatibility.

Question

Quizplus · Accepted Answer

Compatibility refers to how well a new product aligns with the existing values, needs, past behaviors, and product knowledge of potential customers. It's about how seamlessly the new product integrates into the customer's life or work.

The New Product Characteristic That Refers to How Well a New