A concept test is part of which stage of the new-product development process?
A)product launch
B)test marketing
C)product development
D)idea screening
E)idea generation

Name: A concept test is part of which stage of the new-product development process? A)product launch B)test marketing C)product development D)idea screening E)idea generation
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A concept test is part of the idea screening stage, where initial product ideas are evaluated to determine their potential for further development.

A Concept Test Is Part of Which Stage of the New-Product