Market segmentation refers to
A) having regional sales forces that can market a product according to geographic area.
B) redesigning or repositioning a product so it meets the needs of a target market.
C) taking an overall marketing plan and dividing it into smaller campaigns based on each product.
D) marketing a product so that each and every consumer can get value from it.
E) dividing a larger market into smaller groups based on meaningfully shared characteristics.
Correct Answer:
Verified
Q33: Firms can choose to promote one or
Q34: Market segmentation produces relatively homogenous groups of
Q35: Which market segment criteria refers to the
Q36: What does the criteria accessible mean regarding
Q37: Urban Fashions found that customers who live
Q39: Market segments are
A)relatively heterogeneous groups of consumers
Q40: A perceptual map is a competitive analysis
Q41: Segmentation based on where prospective consumers live,
Q42: A psychographic segmentation variable that divides people
Q43: Free-standing areas with a core urban population
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