The final step in the marketing process is .
A) designing a customer-driven marketing strategy
B) understanding the marketplace
C) constructing an integrated marketing program
D) capturing value from customers
E) building profitable relationships with the customers

Question

Quizplus · Accepted Answer

The final step in the marketing process is capturing value from customers, which involves creating customer loyalty and retention, and ultimately, generating profits and customer equity.

The Final Step in the Marketing Process Is