Kevin Pinker is a freelance computer programmer who writes computer algorithms for companies such as SoftStar and BlueHill. SoftStar and BlueHill use these algorithms to make specific programs based on online market research. These programs are then sold to the online retailer, Abundon, which then sells them to individual consumers and businesses. Which of the following is a marketing intermediary in this chain?
A) BlueHill
B) Kevin Pinker
C) the consumer
D) SoftStar
E) Abundon

Question

Quizplus · Accepted Answer

Abundon is the marketing intermediary as it acts as a middleman between the companies that create the programs (SoftStar and BlueHill) and the end consumers, facilitating the sale of the programs.

Kevin Pinker Is a Freelance Computer Programmer Who Writes Computer