According to the text, the most logical budget-setting method in advertising is the method.
A) percentage-of-sales
B) competitive-parity
C) affordable
D) adaptive-control
E) objective-and-task

Question

Quizplus · Accepted Answer

The objective-and-task method is considered the most logical because it involves setting a budget based on specific objectives and the tasks required to achieve them, ensuring alignment with the company's goals.

According to the Text, the Most Logical Budget-Setting Method in Advertising