Which of the following would be placed in the 'Publics' category in the microenvironment?
A) newly formed companies that become competitors in the industry
B) a retailer that agrees to sell the products manufactured by a firm
C) banks, investments analysts and stockholders influencing the company's ability to obtain funds
D) an advertising firm that develops a marketing campaign for a client
E) FedEx and UPS delivering packages for Amazon

Question

Quizplus · Accepted Answer

Publics in the microenvironment refer to any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives. Banks, investment analysts, and stockholders influence a company's ability to obtain funds, thus fitting into the 'Publics' category.

Which of the Following Would Be Placed in the 'Publics