Market segments that can be effectively reached and served are said to be .
A) profitable
B) substantial
C) accessible
D) measurable
E) actionable
Correct Answer:
Verified
Q13: Companies today are moving away from target
Q16: Explain the four major steps in designing
Q19: One reason demographic variables are the most
Q21: In cross-market segmentation, marketers form segments of
Q24: Light users are often a small percentage
Q25: If men and women respond dissimilarly to
Q26: Gold Class Electricals, a consumer-electronics firm, targets
Q30: New communications technologies like satellite TV and
Q31: Marketers typically limit their market segmentation analysis
Q32: Cupcake Gourmet, a high-end bakery in Manhattan,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents