Using , researchers measure consumer responses to new products and marketing tactics in laboratory stores or virtual online shopping environments.
A) standard test markets
B) business analysis
C) controlled test markets
D) concept development
E) simulated test markets

Question

Quizplus · Accepted Answer

Simulated test markets involve creating a controlled environment, often virtual or in a lab, to measure consumer responses to new products and marketing strategies.

Using , Researchers Measure Consumer Responses to New Products and Marketing