pricing is an approach whereby a firm tries to determine the price at which it will break even or earn the profit it is seeking.
A) Cost-plus
B) Good-value
C) Target return
D) Value-added
E) Competition-based

Question

Quizplus · Accepted Answer

Target return pricing is a method where a firm sets prices to achieve a specific return on investment or profit level, effectively determining the price at which it will break even or earn the desired profit.

Pricing Is an Approach Whereby a Firm Tries to Determine