Paula is about to open a new hardware store. She is making decisions regarding lighting, colors, and layout of merchandise. Paula knows these ________ factors will influence consumers' purchase decisions.
A) interpersonal
B) extended habitual
C) postpurchase dissonance
D) atmospheric
E) social

Question

Quizplus · Accepted Answer

Atmospheric factors refer to the physical characteristics of a retail space, such as lighting, colors, and layout, which can influence consumers' purchase decisions by creating a certain ambiance or mood.

Paula Is About to Open a New Hardware Store