Sally is in the new marketing department of a midsized lawn and garden company. She is working on the firm's first-ever STP analysis. She has defined the mission and objectives and identified and selected a segmentation method. The next step is to
A) develop an advertising plan to promote the upcoming sales.
B) find marketing interns or hire new staff to help with implementation.
C) create pro forma financial statements to complete the package.
D) evaluate the attractiveness of the various segments identified.
E) use the Internet, catalogs, and vendor information to draw up a list of new products.

Question

Quizplus · Accepted Answer

The next step in the STP analysis process after selecting a segmentation method is to evaluate the attractiveness of the various segments identified.

Sally Is in the New Marketing Department of a Midsized