Marketers need to think about the product offer as more than just its physical characteristics or its basic service function. Which of the following components include associated services such as warranties, financing, support, and after-sale service?
A) augmented product
B) core customer value
C) actual product
D) modified product
E) core product

Question

Quizplus · Accepted Answer

The augmented product includes additional services and benefits such as warranties, financing, support, and after-sale service that enhance the overall product offering beyond its physical characteristics or basic service function.

Marketers Need to Think About the Product Offer as More