Which of the following is the best example of a family brand?
A) Cadillac, GMC, and Chevrolet
B) Kraft Macaroni & Cheese and Kraft Mayo
C) Kellogg's Special K and Famous Amos Chocolate Chip Cookies
D) Lifesavers Soda, Coca-Cola, and Diet Coke
E) KFC/Taco Bell fast foods

Question

Quizplus · Accepted Answer

Kraft uses its brand name across a range of products, such as Kraft Macaroni & Cheese and Kraft Mayo, which is characteristic of a family brand strategy.

Which of the Following Is the Best Example of a Family