Zhang wants to run an experiment on cultural priming.Reasoning that language can be used as a cultural prime, he asks all participants whether they prefer he ran their experimental session in English or in Chinese.Zhang tells his participants that either language is fine because he is bilingual.Zhang's crucial mistake is
A) thinking of language as a cultural prime when it is not.
B) using only a male experimenter.
C) telling participants that he is bilingual.
D) giving participants oral (versus written) instructions.
E) letting participants choose which language to use in the study.

Question

Quizplus · Accepted Answer

Allowing participants to choose the language for the experiment could introduce a self-selection bias, where the choice of language might correlate with the cultural attitudes or identities being studied, potentially confounding the results.

Zhang Wants to Run an Experiment on Cultural Priming