Which of the following is NOT an example of an interactive advertising method?
A) the Internet
B) electronic kiosks
C) text messaging
D) direct mail

Question

Quizplus · Accepted Answer

Direct mail is not considered an interactive advertising method because it does not allow for immediate, interactive communication between the advertiser and the consumer. Interactive advertising typically involves a two-way interaction, which direct mail does not facilitate as effectively as the Internet, electronic kiosks, and text messaging do.

Which of the Following Is NOT an Example of an Interactive