FedEx has a slogan, "FedEx Delivers to a Changing World" and has run this slogan in Canada, Brazil, China, and additional countries. What is this an example of?
A) straight extension
B) product adaptation
C) promotion adaptation
D) dual adaptation

Question

Quizplus · Accepted Answer

Using the same slogan across multiple countries without changing the message or strategy is an example of straight extension, where the company uses its existing marketing strategy in a new market without any modifications.

FedEx Has a Slogan, "FedEx Delivers to a Changing World