What type of standard marketing strategy modifies only minimally for use in each of the firm's foreign markets?
A) single-space marketing strategy
B) monolithic marketing strategy
C) global marketing strategy
D) multi-domestic marketing strategy

Question

Quizplus · Accepted Answer

A global marketing strategy involves creating a plan that essentially remains the same in different countries, with only minor adjustments for local markets. This approach allows for a consistent brand image and messaging across international borders.

What Type of Standard Marketing Strategy Modifies Only Minimally for Use