What is one of the obstacles to telephone interviewing for marketing research?
A) telephone caller-ID systems
B) the cost of multiple telephone lines and long-distance charges
C) getting quality interviewers
D) the call-waiting service

Question

Quizplus · Accepted Answer

Caller-ID systems allow individuals to see who is calling before they answer, leading many to screen out calls from unknown numbers or those identified as potential telemarketers, thus posing an obstacle to telephone interviewing for marketing research.

What Is One of the Obstacles to Telephone Interviewing for Marketing