In response to increasing consumer preferences, SlipShod Shoe Corp. started selling their best-selling shoe with various colored shoe laces and different colored soles. By doing so, the company added 18 different shoes to its line. In this example, the company is
A)increasing breadth.
B)mixing depth
C)increasing depth.
D)decreasing breadth
E)decreasing depth.

Question

Quizplus · Accepted Answer

Increasing the variety within a product line is known as increasing depth. SlipShod Shoe Corp. added 18 new shoes with multiple variations to their line, which indicates an increase in product depth.

In Response to Increasing Consumer Preferences, SlipShod Shoe Corp