When there is a significant difference between the service customers receive and the service the firm promotes, the firm has a ________ gap.
A)knowledge
B)standards
C)social expectations
D)delivery
E)communications

Question

Quizplus · Accepted Answer

This is known as a communications gap, which occurs when there's a significant difference between the service promised by a company in its promotions and the service actually provided to customers.

When There Is a Significant Difference Between the Service Customers