A ________ strategy involves accurately measuring all the factors needed to predict sales and profits at various price levels, so that the price level that produces the highest return can be chosen.
A)sales orientation
B)target profit
C)target return
D)status quo
E)maximizing profits

Question

Quizplus · Accepted Answer

This is referring to a maximizing profits pricing strategy, where all factors affecting sales and profits are taken into account to determine the price point that will result in the highest return.

A ________ Strategy Involves Accurately Measuring All the Factors Needed