Mohammed purchased a number of books from Amazon.com, and he learned to trust the recommendations made to him. More than once he was pleasantly surprised at the books and authors he discovered this way. In this case, Amazon.com was creating value for Mohammed through
A)repeat business.
B)rapid delivery.
C)expanded market presence.
D)personalized offerings.
E)interactive offerings.

Question

Quizplus · Accepted Answer

Amazon.com's personalized recommendations were creating value for Mohammed by introducing him to books and authors he may not have found on his own, leading to a more tailored and satisfying shopping experience.

Mohammed Purchased a Number of Books from Amazon