Jorge uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products. With this reminder system, Jorge contacts his customers when they are most likely to be "in the buying mode." Jorge's system is an example of
A)C2C marketing.
B)customer relationship management.
C)a transactional marketing orientation.
D)supply chain management.
E)typical production era marketing practices.

Question

Quizplus · Accepted Answer

Jorge's use of a database software system to remind him about his customers' reorder dates is an example of customer relationship management (CRM), which enables the company to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer retention and profitability. By contacting customers when they are likely to reorder, Jorge is strengthening his relationships with them, and increasing the likelihood that they will remain loyal customers.

Jorge Uses a Database Software System to Remind Him When