In the immediate marketing environment, the first factor that affects the consumer is
A)demographics.
B)cultural values.
C)social trends.
D)the firm itself.
E)technological advances.

Question

Quizplus · Accepted Answer

The firm itself is the primary factor in the immediate marketing environment, as it is the entity directly responsible for creating and promoting the product or service. The other factors listed, such as demographics, cultural values, social trends, and technological advances, can all influence the firm's marketing strategies and tactics, but they are not the initial factors that affect the consumer.

In the Immediate Marketing Environment, the First Factor That Affects