The three elements of the consumer's immediate environment are the company, competition, and fellow consumers.

Question

Quizplus · Accepted Answer

The three elements of the consumer's immediate environment are the company, competition, and the corporate partners, not fellow consumers. Fellow consumers are considered part of the broader macroenvironment that also includes social, demographic, economic, technological, political/legal, and cultural factors.

The Three Elements of the Consumer's Immediate Environment Are the Company