Shannon is considering using psychographics to segment the market for her small travel agency. This approach to segmentation offers her an advantage because
A)it is based on underlying motivations of target customers.
B)it is easier to use than demographics.
C)the travel business doesn't respond well to other approaches to segmentation.
D)psychographics is the preferred method for service businesses.
E)psychographic segmentation is the least expensive method.

Question

Quizplus · Accepted Answer

Psychographics segmentation is based on the underlying motivations, beliefs, and attitudes of target customers. This approach allows marketers to understand their customers' needs and create messages that resonate with them. In the case of travel agencies, understanding customers' psychographics can help tailoring travel packages that meet their preferences, such as adventure-seeking or luxury-loving customers. Psychographic segmentation is a powerful tool but may be more time-consuming and expensive than demographic segmentation.

Shannon Is Considering Using Psychographics to Segment the Market for Her